SOCIAL MEDIA MANAGEMENT + CONTENT CREATION: RESTAURANT
6,300 Followers in 7 Months: No Ads. Just Content Worth Watching.
The Client: BOSA Coastal Italian
BOSA is a coastal Italian restaurant rooted in experience-driven dining. The kind of place where the food, the atmosphere, and the energy all tell a story.
Part of the Lupoli Companies family, BOSA had the backing of an established restaurant group and an internal marketing team. But with multiple brands under one roof, bandwidth was stretched thin. Social media kept falling to the bottom of the list.
When they came to us, they weren't looking for someone to just "post more." They wanted their online presence to actually feel like walking through their door. Elevated, intentional, and worth stopping for.
The Challenge
BOSA had incredible things happening. Seasonal menus, events, a rooftop bar, a dining room worth showing off. But the internal team didn't have the time or creative bandwidth to bring it to life consistently online.
They needed:
Dedicated creative direction that their internal team couldn't prioritize
A content strategy that matched the quality of their in-person experience
Brand awareness that would bring in new customers, not just followers
Consistency that made people feel like regulars before they'd ever visited
The gap wasn't effort. It was capacity and intention.
social media management
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our work
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social media management 📸 our work 📱
our strategy:
Instead of focusing on one type of content, we built a strategy around one core idea. Show people why BOSA is worth experiencing, not just explain it.
Every piece of content had a job to do. We anchored that around four pillars:
Educational Content: We told BOSA's story. The Italian culture roots, the coastal inspiration, what makes this dining experience different from every other Italian restaurant on the North Shore. Content that created connection beyond the menu.
Customer Love: Real people, real experiences. UGC, reviews, and influencer visits that let potential guests see BOSA through someone else's eyes first.
Behind the Scenes: Chefs, bartenders, staff. We made the people part of the brand, not just the food.
Current Trends: Trending audio, pop culture moments, and formats that kept BOSA feeling fresh without losing the elevated aesthetic.
Execution
We weren't just scheduling posts. We were showing up as BOSA's creative team every single month.
That meant managing Instagram, Facebook, and Google Business Profile with the same level of intention across all three. But more importantly it meant monthly on-site content days where we captured the food, the atmosphere, the people, and the moments that made BOSA worth visiting.
Every shoot had a plan. Every piece of content had a purpose. And every month we refined the strategy based on what was working and what the season called for.
The result was a feed that felt alive — not just consistent.
On-Site Content Days
Each month we spent 3 to 4 hours on-site capturing the full BOSA experience. Not staged or generic. Real moments: chefs in motion, drinks being poured, guests settling in, the energy of the room at its best.
We layered in structured content too. Menu features, talking points, and planned visuals tied to upcoming launches and seasonal shifts.
The result was a content library that never ran dry and never felt repetitive:
Food and beverage features
Behind the scenes kitchen and bar content
Team focused videos and on-camera moments
Customer experiences and influencer visits
Trend based Reels and short form video
Seasonal and event driven content
One shoot. Weeks of content. Zero filler.
the results:
With a consistent strategy in place, BOSA's social presence started reflecting the same quality as their in-person experience. The numbers followed.
633,000+ views on a single reel & 6,300+ new followers in 7 months.
Then beyond the numbers:
Two viral Reels that expanded reach well beyond their local audience and brought in local f
Successful weekend brunch launch driven entirely by content
Igloo dining campaign that drove seasonal bookings
Six menu launches each supported with dedicated content
Two BONS Awards
Holiday gift card promotion generating thousands in sales
Full scale menu shoot with photographer and models
big takeaway:
633K views. 6,300 new followers. A restaurant people drove from Boston to visit.
BOSA has always had a strong concept. The difference was when their content started matching the level of intention behind the experience itself. By showing more of what actually happens inside the restaurant rather than just telling people about it, the brand became easier to connect with, easier to recognize, and ultimately easier to choose.