VIP CONTENT DAY: NUTRITION + WELLNESS PRACTICE
From “Creating Randomly” to 20+ Videos in a Day
The Client: Natural Nutrition & Wellness
Like so many busy professionals, the team at Natural Nutrition & Wellness knew they needed content but between back-to-back client sessions, they had no time (or energy) to stop and film. Posting on socials was inconsistent, and when they did have something to share, it wasn’t always clear what would resonate.
They came to us looking for a content library that felt professional, on-brand, and ready-to-post without the stress of creating it themselves.
The Challenge
No time to capture content during real client sessions
Uncertainty about what types of videos would actually perform
Lack of variety in visuals and styles, making their feed feel repetitive
Needed a system for creating content that could last for months
vip content day
📸
our work
📱
vip content day 📸 our work 📱
our strategy:
To solve these challenges, we suggested a VIP Content Day, an intensive, full-day shoot designed to capture a large library of ready-to-post content in just a few hours. The goal was to showcase exactly what Natural Nutrition & Wellness does, from nutritional response testing to reiki, in a way that feels authentic and approachable.
We captured talking-head videos, client sessions, and testimonial clips to highlight their expertise and build trust with their audience.
Equally important was highlighting the team’s personality, since their 1:1 support is central to their brand. Real interactions, behind-the-scenes moments, and approachable content made the library feel both professional and warm. We also incorporated their upcoming announcements into the shot list to make sure no opportunity was missed.
on shoot day:
On the day of the VIP Content Day, the client and their team arrived ready to go. Our Londonderry studio was transformed into a mock office, and we guided the team through the day using a detailed shot list and creative plan. We directed them when needed, suggested poses, and coached moments to feel natural while capturing the best angles and interactions.
We captured:
Client sessions including reiki, nutritional testing, consultations, and testimonials
Fly-on-the-wall b-roll showing sessions in action
Educational, direct-to-camera tips perfect for social media
Multiple scenes and outfits: desk meetings, medical table shots, lifestyle couch, and white backdrop
Props, books, and tools from the team for personal touches
the results:
With just one VIP Day, they left with:
10 ready-to-post videos
All unedited video clips to repurpose into 20+ reels & posts
A photo library for months of branded content
A cohesive look and feel that elevates their brand online
“OMG, I’m obsessed! Everything is awesome.”
FROM OUR CLIENT
big takeaway:
One day = months of scroll-stopping content.
For a team that spends their days helping others feel their best, it was time their brand presence did the same. With a full library of custom photos and videos, they can now show up online with ease, authenticity, and confidence, all without adding extra work to their busy schedules.