VIP CONTENT DAY: WEDDING MAKEUP ARTIST
From Strong Content to Consistent Bridal Inquiries
The Client: Brittney Eileen Beauty
After her first VIP Content Day, Brittney quickly saw the impact of having an intentional content library. Posting on Instagram became faster and easier, engagement increased, and potential brides began asking questions and reaching out more consistently.
Just a few months later, Brittney booked a second VIP Half Day. This time she had a clear goal to build on what was already working and create even more focused, high-performing content.
The Challenge
Momentum was building, but Brittney wanted more time per scene and deeper content variety
Needed additional content to support consistent Instagram posting without relying on wedding days
Wanted to continue showcasing her experience and process, not just finished bridal looks
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our work
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our strategy:
Because the first shoot delivered strong results, the strategy for round two stayed intentionally similar but more refined.
This time, we worked with one model instead of two, allowing for more time to capture content during the makeup application process, expanded talking videos, polished branding photos, and additional finished content.
The focus was on:
Recreating proven content formats
Capturing more depth within each scene
Building an even stronger library Brittney could rely on long-term
on shoot day:
The second VIP Half Day at our Londonderry studio followed a streamlined, familiar flow that made the experience efficient and relaxed.
We captured content while Brittney applied makeup, prompted her with questions for natural talking videos, and transitioned into finished bridal content and branding photos once makeup was complete. With fewer transitions and one model, we were able to slow the pace and maximize each setup.
We captured:
Fly-on-the-wall b-roll during makeup application
Talking videos while Brittney worked on clients
Polished, finished bridal content
Branding photos focused on Brittney as the artist
the results:
With her second VIP Half Day, Brittney added even more high-quality content to her library, reinforcing her brand presence and making Instagram posting faster and easier.
200+ high-quality photos
350+ raw video clips ready for creating
8 fully edited, ready-to-post videos
A complete content library she could use across Instagram, her website, proposals, and bridal onboarding materials
This second VIP Half Day allowed her to expand on what was already resonating, giving her even more polished, ready-to-use content that continues to support her social media, marketing, and client journey.
“I’ve never been more obsessed with a photoshoot in my life. Thank you!!!!”
FROM OUR CLIENT
big takeaway:
For bridal makeup artists, great marketing goes beyond before-and-after photos. Brides want to see the experience of how you work, communicate, and the level of care you bring to their wedding day.
By building on proven content formats and capturing more intentional behind-the-scenes and talking content, she now has a system she can return to whenever she needs fresh, high-quality content without relying on wedding days.